Younger Small Businesses Use More Social Media
Young folks are energetic, enthusiastic, and have energy to spare, right? Just look at any five-year-old and you see what I mean. They expend more energy in one hour than I might spend all day.
It turns out that the same principle of Youth = More Energy applies to small business and social media. According to email and direct mail marketing provider Vertical Response, startup companies (or younger small businesses) tend to be more energetic and enthusiastic than more established small businesses.
No big surprise there, but the statistics make for an interesting read. Plus, if you are the owner of a more mature small business, this might motivate you to get involved in social media, even if you join with caution. Read the article on the Small Business Search Marketing website:
Small Business and Social Media: Experience vs. Enthusiasm
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.
Photo credit: SF critical ass
