Why Social Media Manager Isn’t a Real Job
Why Social Media Manager Isn’t a Real Job
I was relieved to read a recent blog post from Chris Brogan, Mr. Social Media himself and one of my heroes. In his post, Getting Back to Your Desk, Chris talks about how social media is starting to move away from the “gee whiz” factor and starting become a more stable part of the marketing channel. In other words, it’s just another channel through which businesses can reach out to their people, like direct mail and email.
One salient point Chris makes is that social media is a tool, like your fax or email. He says being a social media manager is like being the email manager or fax manager - you are naming yourself after a tool. Who wants to be just a tool?
It’s a great rant, worth reading, and probably a relief to all those small business owners running around thinking, “Gosh, I really need to get on social media, but I don’t have time. Oh well, I’ll get to it next week!”
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Photo credit: Financial Aid Podcast
