Unclog My Drain and Other Small Biz Social Media Stuff
So … social media has a lot of small business owners scratching their heads and going, “Huh?” It’s, like, maybe something we should do, but it’s also, like, so confusing! There’s no doubt that social is the new hot thing, and that companies like Dell are taking huge advantage of it’s reach.
But is social media really within the reach of most small businesses? What about Mom and Pop shops? Is social media effective for local promotion?
That’s up for debate. Some experts say, “Yes! Go for it! Get on the social media bus while it’s still in the station.” Other experts are far more hesitant, and advice small businesses NOT to get involved in social media unless they have the time and resources to do it consistently.
Every small business is unique, and ultimately it’s up to you, the small business owner, to decide whether social media is a viable marketing channel or a bunch of hype on which you should not waste precious resources.
To Help You Decide …
Every good decision needs good data. To help you decide whether social media is your cup of tea, I’m dedicating this week’s blog posts to links that provide you with some thoughtful insight on the subject. Let’s dive in!
To get you started, here’s an article about New York drain-cleaning company that is making use of YouTube to promote their services. Specifically, the company (called A$49.95 Any Sewer or Drain) is running a contest that involves the use of videos on YouTube. One recent content invited people to come up with a video and jingle for the company. Read about this small business’ interesting approach to social media on the Small Biz Trends blog:
Unclog My Drain: Making Viral Marketing and Videos Work for Local Small Businesses
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