The Care and Feeding of LinkedIn - Questions Asked & Answered
Guest post by Jackie Nagel, Synnovatia
The LinkedIn network is loaded with expertise. Most would pay top dollar for such well-versed talent. It’s an exceptional spot to request vital information, seek assistance, compile opinions, gather industrial data, or position your know-how.
So Many Categories - So Little Time
Situated on the right side of the LinkedIn website are twenty-one subject matter categories. Within each category, three - eight sub-categories exist. These help to further refine your inquest into this robust knowledge-base.
The ideal place to start is by identifying the top three (3) categories that best support your pre-determined objective for LinkedIn. Next, select at least five (5) sub-categories in which you would like to participate - whether it’s asking or answering questions.
Purposeful Perusing
The ways to use the Answer segment are as numerous as the Q & A’s posted. Here’s my strategy for this information-rich component.
With the primary objective of positioning our expertise for business development, and the minutes ticking by, questions are identified from the various categories and sub-categories that reinforce our brand.
Questions selected for response meet the criteria of being posted within the past 24 hours and have no more than 2-3 answers. This improves the probability of eyeballs viewing the answer - and, if compelling and pertinent, lead to visiting my profile and/or our website.
Whenever possible, I provide resources (documents, templates, checklists, assessments) that can be accessed at www.Synnovatia.com with the intention of creating further company exposure.
Don’t Mess With Your Brand
With each question asked or answered, one’s reputation is broadcast to your network - the 1,802,900+ nearest and dearest professionals to whom you’re connected. Each posting strengthens or dilutes your brand. A strategic approach to the Answer feature is critical to preserving the integrity of that brand. Like toothpaste, once squeezed from the tube, it’s a little tough to get it back in the tube.
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Jackie Nagel, Founder of Synnovatia™, energizes entrepreneurs that are stuck, stalled, starting up, or stretching with a pioneering coaching approach that drives profits, productivity, and performance.
