Right and Wrong Ways to Use Humor in Business
Right and Wrong Ways to Use Humor in Business
Humor is a great way to promote your small business, but did you know that there is a right way and a wrong way to use humor in business? There is a fine dividing line between humor as an engaging hook and humor as an annoying gag that has gone too far.
Luckily for us small business owners, Ken Beaulieu, Chief Content Creator at FuelNet, has put together a guide on how to use humor in business, as part of the Ebook “10 Effective Marketing Tips to Engage Your Customers.”
In this eye-opening ebook, Ken lays down the five principles for using humor in your business. These are:
Use humor to make a point, not just to score a laugh.
Get serious after you get a grin.
Make fun of yourself, not your product.
Check in with your customers frequently to see if your humor is still relevant and compelling.
Expect complaints.
These are great tips that every small business owner needs to know about.
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.
Photo credit: #112 > call the cops
