Small Business and Social Media: Who and How?
Social media is still in the early adoption phase where small business is concerned. Yes, a lot of small business owners are getting involved in social media. No, widespread adoption isn’t happening … yet. Without the mega-bucks marketing budget that large businesses have, small business owners are taking their time getting acquainted with social media. Social media takes a lot of one resource that most small business owners lack: time.
But, as always, there are bleeding edge early adopters out there, testing the waters, occasionally getting eaten by sharks (sad, but true), and pioneering the way for the rest of the masses. What are these folks doing?
According to a study by Sage Software and AMI-Partners, at least 260,000 small businesses in the U.S. and Canada are using social media as a marketing channel. Find out how these early adopters are using social media, and then see if you might want to start getting your small business involved.
Social Media and Small Business Getting Acquainted Slowly
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.
Photo credit: strawberrysoup
