Should B2B Small Businesses Skip the Social Media?
Hmmm … good question. Maybe, maybe not. Most experts would agree that small businesses marketing directly to consumers can definitely benefit from participating in some form of social media. But what about small businesses that market directly to other businesses? Should they take part in social media?
Jean Van Rensselar of Smart PR Communications argues not. She says it’s a waste of time. In a controversial article, Jean proposes that a B2B prospect is far different than a B2C prospect (i.e., an individual consumer). She lists 7 ways in which B2B prospects are different, and why this market segment needs to be marketed to with far more care and concern. She also defines why social media is quite inappropriate for this market segment.
Her article has generated a raging storm of comments, some of which strongly disagree with her point of view, others of which totally agree. The bottom line is that if your business markets primarily to other businesses, Jean’s article is worth a read. The comments are worth reading, too. They are, if anything, just as valuable as the article itself. Get the B2B social media scoop here:
B2B - Skip the Social Media Marketing
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