Planning Your Care and Feeding of LinkedIn
Guest post by Jackie Nagel, Synnovatia
Your approach to LinkedIn is going to be as unique as you and your business. To demonstrate what an effective LinkedIn plan looks like, allow me to share my plan based on my objective.
The Java Jolt
Before my first cup of coffee has time to chill, I log onto www.linkedin.com to see what’s happening with my 3,737,700+ nearest and dearest friends.
If you’ve spent any time on LinkedIn, you know you can easily burn through your day and never leave the site … or your office. The maximum amount of time I dedicate to LinkedIn/social networking each day is 30 minutes. A timer keeps me honest!
Given my LinkedIn objective to position the expertise of Synnovatia™ with business owners involved in start-up and development, and a finite amount of time, I get busy.
‘Da Plan - ‘Da Plan
1. Check the Home Page - the location of the latest updates of connections, questions, answers, and recommendations from my network.
- Rolling your mouse over the links provides insight into who is joining your network.
- Extend an invitation or craft an Inmail (the LinkedIn email system) to those in my network with whom I want to connect directly. (Networking online is no different than offline in that building relationships must be the priority.)
2. Proceed to the Answers Section - the place where those seeking additional information will post questions.
- Select the Answer categories that best fit my objective.
- Peruse my pre-selected categories to locate one question to answer that satisfies my objective.
3. Identify and seek one recommendation.
4. Identify and invite one contact to join my LinkedIn network.
Focusing on one connection, recommendation, and/or answer each day allows you to fulfill your time commitment with your name appearing on the home page of everyone in your network, leveraging that valuable ‘real estate’ known as the Home page.
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Jackie Nagel, Founder of Synnovatia™, energizes entrepreneurs that are stuck, stalled, starting up, or stretching with a pioneering coaching approach that drives profits, productivity, and performance.
Photo credit for stopwatch: Stopwatch
